Analysis and measurement
The results are obtained in real time and through user interactions, something that does not happen in traditional advertising. The information is always measurable and is available at any time.
Customization and precision
Any action of a strategy can be segmented, you just have to apply certain segmentation strategies. Digital marketing allows a much more personalized segmentation to your audience.
Economic
Digital marketing is relatively accessible. Compared to traditional marketing channels such as television, radio, or the press, the strategies are much cheaper.
Flexibility
Thanks to the analysis, a dynamics of trial-error is created that with the ease of reorienting processes gives digital marketing a flexibility and dynamism that other methods do not have.
Branding
Being present on social networks has a direct and indirect impact on your brand and branding. In addition to offering greater retention to your clients, it allows quick and easy interaction between company-client.
Interactivity
One of the main reasons why Digital Marketing is increasingly used is interactivity with the public. The focus is no longer on the product but on the user experience on their shopping journey.